SiriusXM, a leading audio entertainment company, is joining forces with Antron Brown, a three-time NHRA Top Fuel champion, and the Don Schumacher Racing Matco Tools Toyota Top Fuel dragster team. This exciting partnership marks SiriusXM’s debut in the thrilling world of NHRA Drag Racing, expanding their already impressive presence in motorsports. Known for their extensive involvement in NASCAR Cup and Truck series since 2007, SiriusXM is now bringing its premier audio entertainment platform to the fastest motorsport on the planet, teaming up with Brown and his championship-caliber crew.
Brown, a celebrated figure in NHRA, expressed his enthusiasm for the new collaboration. “I’m super pumped to be partnering with SiriusXM and representing them in the NHRA Camping World Drag Racing Series,” he stated. “I just can’t wait to kick off this 2021 season and not only have SiriusXM blasting down the road, but in our team’s race pit.” This partnership promises to amplify the excitement both on and off the track for the 2021 NHRA season.
For Brown’s dedicated crew, who spend countless hours traveling across the country for the NHRA tour, SiriusXM is set to become an indispensable asset. “SiriusXM is a lifesaver for my crew guys,” Brown emphasized. “They spend hours on end driving our Toyota Sequoia tow vehicle up and down the road on the NHRA tour, tens of thousands of miles a year. Being able to have a constant go-to with what channels they want to listen to, rather than have to always search for stations while in different locations is huge. No matter where they are in the country, they know they can tune to their favorite channel and it will come in crystal clear.” This highlights the practical benefits of SiriusXM’s nationwide coverage for teams constantly on the move.
The synergy between Toyota and SiriusXM further strengthens this partnership. In 2019, Toyota and SiriusXM entered a significant agreement to equip all Toyota models sold in the Continental U.S. with SiriusXM. This includes the Toyota Sequoia, the very vehicle that tows the Matco Tools race car. As part of this program, Toyota customers receive a complimentary three-month subscription to SiriusXM All Access, enriching their driving experience from day one.
Antron Brown himself is a dedicated SiriusXM user, enjoying the service in his Toyota Tundra daily driver in Indianapolis. His diverse taste in music is reflected in his favorite SiriusXM channels, which range from Fly, LL Cool J’s Rock the Bells Radio, and The Heat, to Heart & Soul, Kirk Franklin’s Praise, The Groove 50, Sirius XM Hits 1, Pop2K, and 90’s on 9. This personal endorsement underscores the broad appeal of SiriusXM’s content.
“I have to say my all-time favorite channel is No. 47, Sirius XM Fly,” Brown added. “It’s got the 90s through the 2000s hip hop and R & B, and it takes me back to my beboppin’ days where I cut a little carpet. That’s definitely my go-to channel.” This personal touch connects Brown with his fans and SiriusXM subscribers alike.
SiriusXM joins a powerful lineup of sponsors for Brown’s Top Fuel dragster, including Matco Tools, Toyota, Global Electronic Technology, and Hangsterfer’s. The SiriusXM branding will be prominently displayed on the sides of Brown’s machine at every event on the 2021 NHRA Camping World Drag Racing Series schedule. This partnership signifies a significant step for SiriusXM into the world of NHRA and promises to bring even more excitement to Antron Brown’s already thrilling racing endeavors with the Matco Tools team.
